Inspirations

We can often see people walking on the street with AirPods. When AirPods was launch, it was not popular. However, in the two years after the launch, the popularity of AirPods continued to rise. That is because AirPods relied on its excellent user experience to form a reputation benefit in the crowd. I didn't think it was worth to buy before I used it, but it was really hard for me to leave it after I used it. As many people say, AirPods are just Earpods without wires. Yes, it is. In appearance, it retains the appearance of Apple headphones, just removing the wires. You may say that Apple is still so innovative this time, just using the appearance of the previous headphones. But according to Hestad (2013), for a brand, product change is not just innovation. This product can keep up with the development of the current era and also has to do with the previous creativity. Airpods is very recognizable as one of the products of Apple company and it meets people's needs.

As for function, it really achieves what the wireless headset needs to achieve. First of all, it has a high battery life, with its own charging box, which not only brings a qualitative leap to the endurance but also facilitates storage. Second, both earphones are the main earphones, which can be used separately, which makes it possible to charge one earphone while the other is in use. Besides, it is very convenient to pair it with the mobile phone. Once open the box the matching page will pop up on the phone.

Airpods are designed with good volume and weight. It is small and light, comfortable and free to wear. It's designed to fit the human body. It won't hurt if I wear it for a long time. Many times I even forget its existence.

As a wireless product, AirPods has been unconsciously integrated into my life, providing convenience and freedom.

REFERENCE

1. Branding and Product Design: An Integrated Perspective by Hestad Monika in 2013 e-book https://web-b-ebscohost-com.ezproxy.auckland.ac.nz/ehost/ebookviewer/ebook?sid=2cf0be23-83f4-44f0-b676-0e2bf600fc9d%40pdc-v-sessmgr06&vid=0&format=EB