Fashion Virtualization

Virtual Fitting Room 2017 (London)

Technology: VR, 3D demonstration Introduction: Designers Sabina rachimova, Pictofit, The Fashion Innovation Agency and Fashion Scout jointly launched the world's first holographic dressing room at London Fashion Week in 2017. After wearing the head device, customers can switch and combine clothes with simple gestures, and try on clothes at the same time. These clothes can adapt to the customers' body size and shape, so that customers can see the actual effect of virtual sample clothes on themselves. Influence: No need to change clothes, which saves the time of waiting in line to try on clothes,thus reducing the shopping time. Improved overall fashion experience for customers Shorten the distance between fashion and technology, and innovate the shopping experience. For some high fashion clothing, people no longer just watch it, even can experience the upper body effect.

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